Brand Manager / Japanese speaking skill required

We are seeking a strategic and market-savvy Brand Manager to lead the business growth of leading Japanese hobby and collectible brands in Vietnam. In this role, you will manage the entire product lifecycle—from sourcing and procurement to local marketing and sales execution.

A critical requirement for this position is fluent Japanese, as you will communicate and negotiate directly with major Japanese hobby manufacturers. You will bridge the gap between Japanese suppliers, our internal logistics team, and the local retail market to maximize brand presence, optimize inventory, and drive sales through effective in-store promotions.

1. Job Description

Procurement & Supplier Management (Japanese Communication)

• Act as the primary account manager for major Japanese hobby and toy manufacturers, conducting all business communications, negotiations, and orders directly in Japanese.

• Analyze market trends and fan demographics in Vietnam to accurately forecast demand and place procurement orders for high-demand collectibles, figures, and merchandise.

• Maintain strong relationships with Japanese suppliers to secure exclusive products, timely allocations, and brand compliance guidelines.

  
  

Logistics & Import Coordination

• Partner closely with the internal logistics and supply chain teams to ensure smooth shipping, customs clearance, and timely delivery of imported goods from Japan to Vietnam.

• Monitor lead times and shipment statuses to align product arrivals with local launch dates and promotional calendars.

  
  

Sales Support & Local Retail Collaboration

• Collaborate with store managers of directly-operated retail shops to design and execute impactful in-store promotional campaigns, visual merchandising (VM) displays, and pop-up events.

• Work with local B2B distributors and wholesale clients in Vietnam to expand sales channels and ensure consistent brand representation across all points of sale.

• Gather and analyze sales data and customer feedback from the retail floor to refine future procurement strategies and product assortments.

  
  

2. Application Requirements

Education & Experience

• Bachelor's degree in Business Administration, Marketing, International Trade, or a related field.

• 3–5 years of experience in Brand Management, Product Management, or Buying/Merchandising, preferably within the hobby, toy, entertainment, or fast-moving consumer goods (FMCG) industry.

• Proven experience in import/export business models or working with international distribution networks.

Language Skills (Mandatory)

• Japanese: Fluent / Business level (JLPT N2 or equivalent). Must be capable of conducting business negotiations, writing professional emails, and reviewing contracts in Japanese.

• English or Vietnamese: Business level for internal team collaboration and local market operations.

  
  

Skills & Competencies

• Deep understanding of and genuine passion for Japanese hobby culture (anime, manga, figures, model kits, and pop culture trends).

• Strong negotiation, commercial awareness, and relationship-building skills.

• Excellent cross-functional collaboration skills to work effectively with logistics, marketing, and retail teams.

• Proficiency in Microsoft Excel for data analysis, sales tracking, and inventory management.

  
  

3. Number of Positions Available

• 1 to 2 positions

  
  

4. Working Conditions

• Complete two-day weekend

• Fully flexible working hours

• Probation period: 2 months

5. Salary and Benefits

• Salary: 15 million VND and above

• Lunch and commuting allowances

• Salary increase and bonuses: Generally once a year, 13th-month salary, performance-based bonuses

6. Benefits and Social Insurance

• Social insurance and other benefits as per legal requirements

  
  

7. Application Method and Required Documents

• CV : Work Experience, Education, Skills

• Apply via email (contact@gge-vn.com)

  
  

8. Selection Process and Application Deadline

• Document screening and interviews

• As soon as positions are filled