Marketing & Promotion Specialist

We are seeking a creative, strategic, and hands-on Marketing & Promotion Specialist to drive the brand awareness and sales of imported Japanese products in the Vietnam market.

Working for a local distributor, you will analyze the Japanese manufacturers' product blueprints and global marketing strategies, translating them into highly effective, localized promotional campaigns that resonate with Vietnamese consumers.

This role requires a strong omni-channel approach, bridging the gap between digital marketing (including SNS management) and physical retail operations. You will collaborate closely with sales and store operations teams to create impactful in-store experiences.

1. Job Description

Marketing Strategy & Campaign Localization

• Review and understand product concepts, brand identities, and global marketing plans provided by Japanese manufacturers.

• Develop and execute localized promotional plans tailored specifically to the Vietnamese market, culture, and consumer trends.

• Plan and manage product launch campaigns, seasonal promotions, and experiential consumer events to maximize brand exposure.

Digital Marketing & SNS Management

• Manage and optimize the official social media channels (e.g., Facebook, TikTok, Instagram, Zalo) to build an engaged community of fans.

• Create compelling digital content, including copywriting, short-form videos, and visual assets aligned with official brand guidelines.

• Coordinate with local influencers (KOLs/KOCs) and execute targeted digital ad campaigns to drive online engagement and retail foot traffic.

Cross-Functional Collaboration & Retail Setup

• Partner closely with the merchandising team (brand managers) to align marketing calendars with inventory arrivals and product availability.

• Collaborate with directly-operated store managers and Visual Merchandising (VM) teams to design and build cohesive, eye-catching promotional displays on the sales floor.

• Regularly visit retail stores to monitor campaign execution, gather customer feedback, and adjust promotional tactics dynamically.

  
  

2. Requirements

Education & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

• 2–4 years of experience in brand marketing, retail promotion, or digital marketing (Experience working within a distributor model or handling Japanese subculture/lifestyle brands is highly preferred).

• Proven track record of managing social media platforms and running successful offline or online promotional campaigns.

Skills & Competencies

• Deep understanding of the Vietnamese digital landscape and social media trends (Facebook, TikTok algorithm, video content creation).

• Strong collaborative mindset with the ability to coordinate effectively across procurement, logistics, and store operations teams.

• Exceptional communication and copywriting skills in Vietnamese, with a professional working proficiency in English (0r Japanese) to review manufacturer guidelines.

• Creative flair with an eye for visual storytelling and retail presentation.

• English Skill

  
  

3. Number of Positions

• 1 position

  
  

4. Working Conditions

• Complete two-day weekend

• Fully flexible working hours

• Probation period: 2 months

  
  

5. Salary and Benefits

• Total salary: 13 million VND and above

• Lunch and commuting allowances

• Salary increase and bonuses: Generally once a year, 13-month salary, performance bonuses

6. Benefits and Social Insurance

• Social insurance and other benefits as per legal requirements

  
  

7. Application Method and Required Documents

• CV : Work Experience, Education, Skills

• Apply via email (contact@gge-vn.com)

  
  

8. Selection Process and Application Deadline

• Document screening and interviews

• As soon as positions are filled