Brand Manager – Japanese Hobby & Collectibles (Non-Japanese Speaking)

We are seeking a strategic, trend-savvy, and data-driven Brand Manager to lead the business growth of leading Japanese hobby and collectible brands in Vietnam. In this role, you will manage the entire product lifecycle—from international sourcing and procurement to local marketing and sales execution.

You will serve as the primary strategic link between major international suppliers, our internal logistics team, and the local retail market. Your goal will be to maximize brand presence in Vietnam, optimize inventory, and drive sales through impactful in-store promotions and effective cross-functional collaboration. (Japanese language proficiency is NOT required for this position, but need English Skill).

1. Job Description

Procurement & Supplier Management

• Act as the primary account manager for international hobby and toy suppliers/distributors, managing all business communications, negotiations, and product ordering in English.

• Analyze market trends and pop-culture demographics in Vietnam to accurately forecast demand and place procurement orders for high-demand collectibles, figures, and merchandise.

• Maintain strong relationships with global suppliers to secure exclusive product allocations and ensure alignment with international brand guidelines.

Logistics & Import Coordination

• Partner closely with the internal logistics and supply chain teams to ensure smooth international shipping, customs clearance, and timely delivery of imported goods into Vietnam.

• Monitor lead times and shipment statuses to align product arrivals with local launch dates and promotional calendars.

Sales Support & Local Retail Collaboration

• Collaborate with store managers of directly-operated retail shops to design and execute impactful in-store promotional campaigns, visual merchandising (VM) displays, and pop-up events.

• Work with local B2B distributors and wholesale clients in Vietnam to expand sales channels and ensure consistent brand representation across all points of sale.

• Gather and analyze sales data and customer feedback from the retail floor to refine future procurement strategies and product assortments.

  
  

2. Application Requirements

Education & Experience

• Bachelor's degree in Business Administration, Marketing, International Trade, or a related field.

• 3–5 years of experience in Brand Management, Product Management, or Buying/Merchandising, preferably within the hobby, toy, entertainment, or fast-moving consumer goods (FMCG) industry.

• Proven experience in import/export business models, global sourcing, or working with international distribution networks.

  
  

Language Skills

• English: Fluent / Business level (Mandatory). Must be capable of conducting business negotiations, writing professional emails, and managing international supplier relationships in English.

  
  

Skills & Competencies

• Deep understanding of and genuine passion for Japanese hobby culture (anime, manga, figures, model kits, and pop culture trends).

• Strong negotiation, commercial awareness, and international relationship-building skills.

• Excellent cross-functional collaboration skills to work effectively with logistics, marketing, and retail teams.

• Proficiency in Microsoft Excel for data analysis, sales tracking, and inventory management.

• OTAKU is a big plus.

  
  

3. Number of Positions Available

• 1 to 2 positions

  
  

4. Working Conditions

• Complete two-day weekend

• Fully flexible working hours

• Probation period: 2 months

5. Salary and Benefits

• Salary: 13 million VND and above

• Lunch and commuting allowances

• Salary increase and bonuses: Generally once a year, 13th-month salary, performance-based bonuses

6. Benefits and Social Insurance

• Social insurance and other benefits as per legal requirements

  
  

7. Application Method and Required Documents

• CV : Work Experience, Education, Skills

• Apply via email (contact@gge-vn.com)

  
  

8. Selection Process and Application Deadline

• Document screening and interviews

• As soon as positions are filled